A legend reborn: SWIZA reinvents the Swiss Knife

Knife Listing

Switzerland has a new knife! The legendary Swiss Knife has been given a redesign for the first time in decades. The result is a unique creation manufactured and assembled in the Jura, restoring the status of the local cutlery industry. It is unveiled today as a world exclusive in Lausanne and Zurich by SWIZA, a brand with a history spanning over 110 years and an established reputation in watchmaking circles.

The new Swiss knife successfully couples the contemporary design conceived by a Zurich-based company with a number of technical innovations; note particularly the blade-locking system and easier access to the tools for both right- and left-handers. The knife is available in four Jura-inspired colors: Bright Red, Husky Eye Blue, Snow White and Graphite Black.

Manufacturing expertise from the Jura, design flair from Zurich

The tradition of cutlery-making is part of the Jura’s industrial history and SWIZA is proud to give it a new lease on life with consummate style. The brainchild of the brand’s executive team based in Delémont and designed by estragon, a product design company in Zurich. The new knife was prototyped and is being produced in the Swiss canton of Jura by specialists accomplished in the expertise and high quality standards inherent in the “Swiss-made” epithet, the pocket knife represents time-honored tradition and modernity in perfect synthesis.

Ingenious and indispensable

The sense of playful mischief in the knife’s bold curves, materials, and colors has immediate appeal. Meanwhile the ergonomic shape of the handle offers an intuitive grip facilitated by an extremely durable non-slip texture. The curved shape enables direct access to the tools, which are perforated for easy opening. The Swiss Cross—symbol of the brand—is ingeniously built into the handle and is far more than an identifying feature: it guarantees the user greater safety with a blade-lock system unprecedented in a knife of this size.

Up to eleven functions in total

In addition to the extra-robust blade manufactured of stainless steel 440 and hardened to 57 HRc, other practical and cleverly designed tools make this knife an essential everyday companion. There is a five-turn sommelier cork screw, a flat-head and a Phillips screwdriver, a punch and an awl with a perfect cutting edge. Some styles also include a universal bottle opener, a can opener and tweezers with beveled tips for the utmost precision. The knife is available in four versions offering four to six tools to meet the individual needs of every user.

SWIZA Swiss Knife Colors

Swiza: a brand on the up

With Peter Hug and Florian Lachat at the helm, 2015 marks the start of a new chapter for SWIZA. The Jura-based company has a new identity on the strength of which it has launched two new business lines with a comprehensive collection of wristwatches and luggage. Swiza was founded in 1904 and to date has focused on developing and producing watch movements, alarm clocks and table clocks. Now its sights are set firmly on the future and several more versions of its new knife are in the pipeline. All will be revealed soon.

For further information, please contact

SWIZA
Rébecca Käslin, VP Communication, rebecca.kaeslin@helvetica-brands.com, +41 32 625 19 04, +41 79 639 42 70