SWIZA depicts camouflage-design in a new way

SWIZA Filix

The Red Dot Design Award 2016 Best of the Best was the coronation of the new SWIZA knife after its launch last autumn. Now the start-up-company from the Jura Mountains pops up again on stage with a new collection of Swiss knives in traditional camouflage-design newly interpreted. The two new lines in fresh and trendy colors will fascinate urban nomads as well as friends of nature. One of the new knives will certainly be faithful companion in their daily adventure.

 

SWIZA ventures to interpret the traditional camouflage-design in a new way. The designers took their inspiration from nature and contemporary architecture. The result is two different camouflage-designs in distinctive SWIZA habit: progressive, high-quality, elegant, pleasing, representing modern Switzerland. The tone on tone application on the matt soft-touch knife scale gives a certain depth to the pattern enhanced by its light glossy shine. These new Swiss knives are equipped with exactly the same premium easy to use tools. The whole collection is going to be faithful companion for urban nomads, friends of nature and those who like contemporary design and furthermore want to be owner of a trendy accessory and useful device for the daily adventures.

Fern

The fern, one of the eldest plants ever, and the sober geometric lines of modern architecture were source of inspiration and template for the new designs. The fern, contemporarily interpreted, decorates the surface of the soft-touch knife scale. This SWIZA knife in the new camouflage look is absolutely essential for the next hunting trip or fishing hop. Available as SWIZA SILVA in kaki-green in four executions and SWIZA FILIX in luminous orange in two executions.

Urban

The second version of the camouflage collection was influenced by the sober alignment of modern architecture. The result is the new urban geometrically determined camouflage design of the knife scale that hits precisely the spirit of modern Switzerland. This urban inspired camouflage pattern will be available in two executions each in the following three colors: SWIZA VELOR in moss, SWIZA LUCEO in luminous orange and SWIZA LIVOR in husky eye blue.

 

This camouflage collection can be obtained in all points of sale of SWIZA – list can be found under www.swiza.com - from septembre 2016 between CHF 35.- and CHF 45.-.

For further information:

SWIZA

Margaux Haeni

Communication department

margaux.haeni@helvetica-brands.com

+41 32 625 19 04