Swiza

The Brand

1904

Company Foundation

The Swiza clock factory was established by Louis Schwab in Moutier, in the heart of the Bernese Jura Mountains. At the time, Louis Schwab chose to specialize in mechanical clockmaking components and movements, particularly mechanical alarm clocks with 1-day movements.

Louis Schwab

1918

Levtoi

The company designed and launched the highly-successful “Levtoi” bell-type alarm clock, which sold all over the world and made the Jura watchmaking industry famous.

levtoi

1935

International Development

After the death of Louis Schwab, his sons Pierre, Samuel and Willy took over the factory and soon afterwards officially registered Swiza as a brand name.

Swiza Comp Swiza logo

1959

Mechanical Evolution

The launch of the first-ever 8-day, 15-jewel mechanical movement – an exclusive Swiza innovation – led to the firm’s significant international development.

Loupe d'horologer Tournevis

1965

Company Transfer

The company moved their headquarters to Delémont and opened a new factory.

Cadran

1972

First Award

Swiza received the Gold Mercury European Award in recognition of the quality of its alarm clocks and its significant number of sales throughout the world.

Prix Golden Mercury

1976

Introduction of Quartz Movements

Like almost every other Swiss watchmaker, Swiza began integrating quartz movements into its alarm clocks.

Swiss quartz movement

1979

A third Generation of Clockmakers

The company came under the direction of Louis Schwab’s grandchildren, who oversaw the creation of the luxury 8-day baguette movement with 19 jewels.

Mouvement baguette 8 jours

1984

Swiss Quartz by Swiza

SWIZA began production of its first Swiss Quartz movements, which are still made today and are used in many collections.

Swiza Comp

1985 - 2000

The Golden Years

The last fifteen years of the 20th century were prosperous ones, with significant developments and numerous creations. During this period, the firm employed over 300 people and produced over 30,000 table clocks and movements a year. In 1991, the company integrated a new brand specializing in travel clocks: Matthew Norman.

Matthew Norman

2006

New Ownership

For the first time, the Schwab family relinquished ownership and ceded its share in the factory to Bedonna Holdings.

2008

New Brand

Swiza opted to acquire “L’Epéé 1839”, an upscale French brand specializing in complex mechanical table clocks.

L’Epée 1839

2009

Mechanical & Quartz

The Swiza family firm was acquired by the Swiss holding Mecap, who progressively re-oriented production and developed new lines of luxury products. The Swiza collection thus began to specialize exclusively in table and alarm clocks with full quartz mechanisms.

Swiza Comp Swiza Comp

2014

110 Years of Experience

Over the years, Swiza has become the largest table clock manufacturer, producing collections for its three brands, but also for other prestigious, world-renowned clockmakers. With its strong vision of the future, Swiza is supported by a dynamic team whose passion for innovation and excellence perpetuates the creative genius that has made the firm so successful.

2015

SWIZA, 111 years

The opening of the Baselworld 2015 marks the beginning of a new chapter in the history of the SWIZA brand.

Swiza Comp

October 21, 2015

A legend reborn: SWIZA reinvents the Swiss Knife

Switzerland has a new knife! The legendary Swiss Knife has been given a redesign for the first time in decades. The result is a unique creation manufactured and assembled in the Jura, restoring the status of the local cutlery industry.

Swiza knife

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