OUR VISION - OUR VALUES
Since the creation of the pocket knife range, our vision has been to become the most innovative & modern pocket knife brand in the world. By winning the Reddot design award in 2016, we have initiated this goal, on the path to design novelties, creation and innovation.
Through our products we want to convey our values to our customers:
- To manufacture exceptional pocket knives for our demanding customers by following the deeply rooted values of the Jura craftsmanship.
- Bringing our innovative talent and solid technical knowledge to all our high-quality products - exclusive or co-branded - thanks to our long-standing know-how and reputation.
- To become our customers' long-term preferred technological partner in the design and manufacturing of knives, luggage and other leisure-activity products.
