Incredible performance

Red Dot

The SWIZA pocket knife receives the highest design award: the Red Dot 2016.

The new SWIZA Swiss knife is one of the outstanding products of the year: the Red Dot panel showed its enthusiasm by bestowing the highest possible award on SWIZA: a Red Dot Best of the Best. Just 1.5% of the products presented at the competition received this prestigious award in 2016. Manufacturers and designers from 57 nations submitted more than 5,200 products – and it was the SWIZA knife that impressed with its high-quality design, making it the international leader in its class.

Starting from a blank page a small team of specialists from very different fields, under the leadership of the co-founders, Peter Hug and Florian Lachat, was searching a distinctive approach and fresh solutions to redefine the Swiss Knife, while at the same time respecting the more than 120 years old tradition of Swiss knife making. On 21 October 2015, SWIZA unveiled the new SWIZA Swiss knife to the world. It is a unique creation that is winning global approval far in excess of expectations.

A great challenge: concentrating on the basics

The project management was complex: to interpret the spirit of the brand and its strategic goals and then to visibly imbue the design with them, to sift ideas and to question everything. A great team spirit grew up and everybody was fully committed. At that point, technical quality and design quality were given the same standing: a pretty design alone would not suffice. The product had to be innovative and to capture the emotions. That is only possible with hard work and with courage. Eliminating superfluities and concentrating on the basics is something that seems so simple, but the process was a great challenge for both the designers and for the technical team.

High-quality Swiss design

The Swiss Made SWIZA knife transmits a clear message. This modern, uncluttered creation focuses on materials, functions and finish. The new Swiss knife successfully blends a contemporary design and modern technology, while the development of ergonomic factors such as safety, grip and intuitive use bring the product to life. The outcome of this work is a modern Swiss knife and an important step in the evolution of the product. Ever faithful to the tradition of Swiss design, SWIZA combines a multitude of practical functions, subtly integrated technical innovations, high-tech materials and modern manufacturing methods in a "simple" form with a clean outline.

Such an ingenious little product

While the curved shape of its handle offers an intuitive grip facilitated by the high-resistance non-slip texture, the extra curves on its sides ultimately provide you with a highly anatomical final form. The tools are protected within the arch. The cut of the tools allows direct access for right and left-handers alike and lends it an audacious balance between handle shape and the overall look of the knife. Ingeniously integrated into the handle, the Swiss cross – the brand symbol – becomes much more than an identifying element: it guarantees the user improved safety thanks to a blade locking system unprecedented in a knife of this size. Each component had been developed with meticulous care like the mechanical movements of a watch.

Up to 11 functions available

In addition to the extra-solid and especially hard stainless steel blade with its high-power cutting edge, other tools as practical as they are well-designed make this knife an essential everyday companion: a sommelier’s five-spiral corkscrew, a cross-head screwdriver, a flat-blade screwdriver, a punch and an awl with a perfect cutting edge, a universal bottle opener, a can opener and a pair of tweezers with a high-precision bevelled tip. The knife is available in four versions, ranging from 4 to 6 tools and in four fresh colours, thereby meeting the particular needs of its users. Manufactured and assembled in the Swiss Jura, the SWIZA knife is made to the highest quality standards of the cutlery industry.

Dazzling success for a company that has barely become an SME

Under the leadership of Peter Hug and Florian Lachat, the last 7 months have been marked by rapid progress. The SWIZA knife is now available from 1300 retail outlets distributed across 30 countries worldwide. With its gaze firmly fixed on the future, the company is working intensively developing other versions of this knife. Try one out soon!

For further information:


Margaux Haeni

Communication department

+41 32 625 19 04