Subtle blend of modern and tradition

Today, SWIZA SA and Helvetica Brands SA are thrilled to launch an exciting and ambitious collection of Swiss-made watches. The new SWIZA watch range comprises over 50 models in 5 lines and includes the instantly iconic, SWIZA NOWUS. This feather-light watch is the quintessential balance between classic and modern design. The round face reflects the heritage of watch design in the canton of Jura, the cushion casing and fluid lines add a fresh style inspired by SWIZA’s DNA in the color palette of the dynamic Switzerland of today.

Since SWIZA was established in 1904, Switzerland has seen many amazing changes. The advances in research and growth in industry have been awe-inspiring. The innovative people of the Jura are on the forefront of that progress. However, they still hold tightly to their heritage of superior craftsmanship. They continue to design watches in the same dynamic style and measure their work at the same prestigious level as they did a century ago. The new SWIZA NOWUS, available this May, embodies the spirit of the Jura in five refreshing styles for men and women who enjoy wearing high quality watches with character.

The SWIZA NOWUS line is the crown prince of the inaugural SWIZA watch assortment featuring over 50 models being unveiled today by Helvetica Brands SA. All five models of the SWIZA NOWUS assortment share the perfect balance of solidity and elegance. This merging of the Jura’s world renowned values: craftsmanship, precision and reliability with the fresh style and colors of today’s Switzerland results in a strong and well-balanced design.

The round face design of the SWIZA NOWUS is a trademark design cue of Jura made watches and features a rich tone-on-tone finish with high contrast hour indices and luminous hands for optimal readability. The aesthetically pleasing and ergonomically engineered casing echoes the carefree style of Switzerland’s genuine flair for innovation. The crown is a tribute to our Swissness and the thoughtfully designed scratch-resistant rounded sapphire glass provides superior protection. The gentle curved shape of the crystal is a benchmark of SWIZA brand design language common to SWIZA watches and products in other categories.

The SWIZA NOWUS watch: the Swiss watch to accompany you on your everyday adventures. Because every day can be an adventure.

Technical data


3-hand quartz design – calendar at 6 o’clock


Stainless steel 316L with inserts at 3 o’clock and 9 o’clock – stainless steel version with PVD finish


40 mm


Rounded sapphire glass


Genuine leather with pin buckle


5 atm


International for 3 years


In Switzerland, the selling price of the SWIZA NOWUS is between SFR 325.00 and SFR 350.00


From May 2015 in jeweler’s shops and retail outlets listed at www.swiza.com

Nowus 0541.1001 Nowus 0541.1001

Nowus 0541.1201 Nowus 0541.1201

For further information, please contact

Ms. Rébecca Käslin, responsible for communication at Helvetica Brands SA: rebecca.kaeslin@helvetica-brands.com